Google Adds Synthetic Ai to Google Ads Performance Max

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Google has just announced that it has added a synthetic ai (generative ai) feature to the performance max campaign type included in google ads. Google adds synthetic ai to google ads performance maxgoogle adds synthetic ai to google ads performance maxgoogle has just announced that it has added a synthetic ai (generative ai) feature to the performance max campaign type included in google ads. Accordingly, the type of google ads campaign currently being automated the most is google ads performance max , which has been integrated with a new synthetic ai. Advertisers can now use the new feature to create both text and image ad content. Advertisementthe new feature will essentially make setting up ads much easier than the previous process.

According to google, advertisers using the performance max campaign type see an average of 18% more conversions at the same cost. How the new ai feature in google ads performance max works. Google ads advertisers can enter their website Brazil Email List into google's system, then answer a few questions. Google's ai will then begin the process of learning about the brand. Questions include: where will the user be directed after they click on the ad? What products or services are being advertised? What makes the product or service different ( usp )? What is brand personality? With these inputs, google ads performance max will recommend appropriate ad assets, including text and other ad assets. New ai-powered google ads can generate images. Google ai can generate images for performance max campaigns, advertisers can create images during campaign setup.



After selecting the create image button , the advertiser will see a number of images that have been generated based on the information the advertiser has provided. New advertising objectives are available in google ads performance max.The performance max or maximize performance campaign types add new goals including new customer acquisition and re-engagement goals.Customer acquisition objective is currently in beta and will target more of brand new customers who don't have data in the business' ad account yet ( first party data (first party data ).With the re-engagement goal in mind, google says it's expected to launch later this year, and will aim to help advertisers connect with existing customers, the customers they see as most valuable.You can see more about the new generative ai feature in google ads performance max in the video below.