Conversion is only one measure

Amina8111

In the Age of Experience, sales effectiveness increasingly depends on the value of service to users. Thanks to the network effect, positive reviews become the best advertising. Consequently, the most successful companies of our time have already shifted their focus from sales to service. They support their products and culture through metrics, values, experience design, and learning. For example, traditional banks use their homepage on the Internet to promote all services and make it an advertising platform.


This causes the user to drown in a large number of bank offers and lose direction. If you really want to make a meaningful change, I suggest writing down the ideas that come to mind while doing these exercises. TrendEmotions over information You might be Canada Email List wondering what's wrong with information? Isn't it good practice to explain everything to your user? From a marketing perspective, it is. In the previous age, people read the description of products in magazines to find out how it could help them. Basically, advertising is about simple product information. Even today, you can see many attempts to promote products simply by telling customers about product features. Unfortunately, this does not work well for digital products.



Today we have too much information around us and too many competing solutions, but only 20% of our brains think rationally. We perceive and act through emotions and instincts – what is called the subconscious. This protects us from information overload. If you open a website looking for a solution, will you read a paragraph about the company? Or would you like to make a first impression and quickly scan the page in seconds? Let's see how it works in banking design. Imagine you want to take out a mortgage and you choose to look at the bank's website.