This segmentation consists of dividing your customer base

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This will allow you to focus your resources and efforts on actions that will have the most impact on your target audience. And how do you set your goals? By using the SMART criteria of course! We talk about it regularly in our articles, the SMART criteria are: S for Specific M for Measurable A for Attainable R for Relevant T for Time-bound 2.

Know who you are talking to To define your target audience , it is crucial to segment and analyze your existing customers. into different groups based on criteria such as age, gender, geographical  Country Email List location, income level, purchasing behavior, etc. This step will allow you to get a clear picture of your current audience and understand the needs and preferences of each group.




Surveying customers to gather data is also an important step in defining your target audience. This will allow you to collect information directly from your audience, such as their preferences, needs, interests, and buying motivations. You can carry out these surveys in the form of surveys, questionnaires, individual interviews or focus groups.