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We think it's absurd to wait more than 10 minutes for a taxi or Uber, since a few years ago we considered ourselves lucky to find a parking space on the street. We are immediate to the extreme. From real-time messaging, to streaming movies at your fingertips. Everything happens to be available quickly and efficiently. We demand quality services that efficiently solve our daily problems. We work synchronously and asynchronously, according to our interests.
We have access to what's happening at all times at our fingertips. Our consumption decisions are based, no longer on what we are led to believe, but on the experience of users. Undoubtedly, we are in a new social, cultural and technological USA Phone Number List context. Financial services are being put in check. More than ever, Bill Gates' phrase “Banking is necessary, banks are not” makes perfect sense. Banks have always been at the center of our financial life.
A Brazil reaching enormous levels of concentration, with more than 85% of financial transactions concentrated in just 5 institutions. But financial services are a means, not an end. We don't want a checking account, a loan or a credit card. We want ways to manage our financial resources, to value it, to have access to goods and services and alternatives to consume immediately, even without having the resource.
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