Persona and your target audience to identify

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Solution is when the lead finds the solution to the identified problem. Here, Amanda discovered that the solution was to use fertilizers to nourish the land and keep her plants healthy. Acquisition is when the lead decides which product from which company is ideal to promote the solution. Fertilizers from Adubos Top were the products chosen by Amanda. At each of these stages, Amanda had specific expectations and needs. Therefore, the type of content that will be sent in email marketing must be different according to the stage of the journey in which the lead is. If he is still discovering the problem, it may not be useful to send promotional content yet, as he does not yet understand what your product is for.

In this story, Adubos Top started by sending content that helped Amanda understand the need for fertilizers, and only then offered the product. The content funnel can be a valuable tool to help Job Function Email List you choose what to send to each lead in your contact base. Look: Based on the content that the lead has already consumed, it is easy to identify which stage of the content funnel he is in. For example : if someone has already arrived on the Adubos Top website searching for types of fertilizer, it is likely that they have already realized that their plants need fertilizer and, therefore, are no longer at the top of the funnel.



Therefore, it is not necessary to send content about the importance of fertilizers to that person. It is also interesting that you have a content schedule, so that you always have something planned to send to your lead at the right time. 3 – Find the right language Knowing how to communicate with leads is essential when doing email marketing. You must pay attention to your  the most appropriate language that impacts contact in the desired way. You can be more serious, relaxed, funny, calm, motivated, etc. When writing, pay attention to this detail. 4 – Make emails short When we talk about email marketing, you need to understand that it will be in someone's inbox at the time they were checking their emails.