UX & Design Thinking: Why does your business need them?

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Being present in the digital environment in 2018 and not thinking about UX & Design Thinking is practically impossible. Both concepts, in fact, always go hand in hand. Providing increasingly personalized experiences according to the user's needs is a real trend of the moment. Throughout this article you will learn a little more about both terms and understand the true exchange relationship between them. Check out! Request a Quote! What is the difference between UX & Design Thinking? On any digital platform, usability is one of the issues that should be prioritized the most. Making this usability increasingly better and more assertive for the user is the essence of UX, an acronym for the English term “User Experience”. In Portuguese, user experience.

Design thinking is related to creating new products in an intelligent and creative way, solving people's problems according to the analysis of their needs. It is interesting to think that any type of situation or context can make use of design thinking What are the applications of UX & Design Thinking today? A great way to exemplify design thinking today is using Apple. Few companies have had the capacity to dbtodata.com innovate like them, developing and implementing, on a massive scale, new products and new product segments. The concept was so successful that, today, the executive teams of large companies already see the importance of its application. Today, when it comes to UX, the user experience, five pillars can summarize the concept: aesthetics, usability, content production, loading time and information architecture.



Many believe that UX is limited to usability when, in fact, it is just a small piece of the entire concept. The union of all the practices and elements mentioned above is what guarantees the intuitiveness and easy understanding of any digital environment. After all, have you ever come across an application or website that you considered simply bad? What did you do? Closed the page. If someone abandons your website, you are losing a potential customer. Discover how a website with UI and UX concepts can boost conversions on your website. If you liked this article and want to know more about current digital concepts, continue following the Digital Integration blog and always stay up to date with the latest news.