Your e-commerce visitors may be a discount

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While many online stores focus on the loss of revenue that a discount makes, they ignore the long-term impact of a customer who is happy with the purchase, shares it online, and returns to make more purchases. Just as an advertisement is often an investment in acquisition, so are discounts and offers! Focus on the long-term impact of gaining new customers to your online store and work hard to retain them, upsell them, or cross-selling them.
Many successful e-commerce sites have a number of discount strategies that are always being promoted: Exit intent discounts to stop someone from leaving the site. Abandoned shopping cart discounts to push someone who has started the checkout Country Email List  process but stopped. First-time visitor offers encourage the visitor to sign up for an email or text message when they first arrive at the site. Free shipping discounts on all purchases or a total purchase amount.

Buy One Get One (BOGO) offers. VIP offers for your customers who spend the most with your brand. Thank you offers that get a first-time customer to return and make another purchase. Timed Discount Sales where the countdown motivates a user to purchase. Holiday Sales that are complementary and drive revenue. It’s imperative that you test your discount offers. You may find that many don’t provide the long-term return on investment (ROI) that you’d hoped for.

  

Tracking which discounts are utilized and produce a positive revenue stream is a must! Frequently Asked Questions How do you know if you are garnering high-quality traffic? Some easy indicators to identify high-quality traffic are: High Conversions More engagement from your audience A consistently high number of sales from your website Lesser bounce rates What are eCommerce customers looking for? eCommerce customers are usually focused on certain elements such as page speed, easy navigation, mobile optimization, quality content on products/services, reviews and ratings, and lastly a pleasing interface. Customers also respond better to visual content such as charts, graphs, or infographics on a website.