Be Strategic with Business Photos and Videos

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Adding a local phone number to your business profile is important as it helps customers reach you easily. People prefer calling businesses with a local number instead of a toll-free one, simply because they believe that the former is more reliable and trustworthy.

Plus, when customers call you from their own area code, Google can understand which areas your business serves. This is especially true if you provide services or products to a specific area.
Adding a variety of photos and videos to your Google My Business listing is a great way to showcase your business and attract customers. Visual content can help customers get a better understanding of your products or services. That's why they should all accurately reflect your business and showcase what you do.

To add photos to your Google My Business listing, log in to your account and then locate the "Photo" tab. From there, you can add photos and videos by dragging and dropping them into the upload window or by selecting them from your computer.

Be sure to only use high-quality photos and videos that users won't have a hard time looking at. You can add photos of your team, store, customers or clients, or you can create videos that showcase your business in action. Never be tempted to use images from stock photography marketplaces.Add Relevant Keywords
When it comes to the business description, make sure to include relevant keywords that describe what you do. Think about what potential customers might search for when looking for businesses like yours and include those words in your description.


You can either go to Google for keyword suggestions from its Autocomplete feature or provide answers to relevant "People Also Ask" questions. AI SEO tools can also help in finding the right keywords with their difficulty scores and search traffic. Another idea is to use an AI writer to create an SEO-focused copy that can convince anyone viewing your store’s description.

Keywords not only apply to the description but also to the business name. As much as Google also shows your business category, people are more likely to spot "Alpha Movers" and know what it's about rather than something as plain as just Alpha.