Meta will facilitate the purchase and delivery of food orders with its collab...

sipon80

Surely more than once, while scrolling down the feed of a social network, you have come across an advertisement for a restaurant or food store that has whetted your appetite. Well, Meta doesn't want you to be left with the craving, so she has decided to make it very easy for you to kill the bug.


The company has announced that it will expand the possibilities of its collaborative ads, uniting food brands, grocery stores, local restaurants with home delivery services .

From Facebook or Instagram to your table
Brands, retailers and restaurants will be able to increase Email Data their sales and make the most of the reach of their ads on both Facebook and Instagram thanks to this update. Users and potential customers value convenience, so being able to place an order directly by clicking on a brand's ad is a great incentive since it eliminates many intermediate steps and simplifies the process.

In this way, brands not only advertise their products on Facebook and Instagram, but they also improve their bet by offering the possibility for people to order them immediately by providing them with a connection with delivery companies . Additionally, this generates real interest in the products of these local businesses .

As Facebook explains, these ads “allow brands to publish performance marketing campaigns for their products and direct the traffic generated to a partner's website, mobile application or store to complete purchases. With collaborative ads, brands can more easily increase sales of their products, as well as measure and optimize the effectiveness of their advertising.”



collaborative ads example
On the other hand, Collaborative Ads only show products that are in stock and their updated prices , so that the consumer does not encounter unavailable products and inappropriate prices that cloud their shopping experience.

Several brands have already tested the success of Collaborative Ads
Meta Collaborative Ads have been running for years , they were created under the premise of connecting retailers and brands, establishing a mutually beneficial relationship that would boost their sales. Brands design performance marketing campaigns for their products and place them on Facebook using this tool, and the traffic generated is redirected to the retailer's website, app or online store, where the customer can buy the product.