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How to change domains without losing SEO power

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發表於 2023-12-10 15:32:47 | 顯示全部樓層 |閱讀模式
If you're considering changing your website's domain, you may be worried about losing the "Google value" of your current website. If you appear high enough in Google search results for your main keywords, it's normal to feel fearful. However, it is possible to do this by minimizing the “damage” to your website. In today's post, we'll discuss the steps you need to take to ensure a smooth transition between your current site and your new domain. Change domains without losing SEO powerWhy change domains? Before we look at best practices for switching domains, let's first talk about some of the reasons why you might want to do so. You found a “better” domain: It sounds simple, but sometimes the original domain was not available, so you had to resort to plan B. If the new site suddenly becomes available, you may want to switch.

Much easier for customers to remember than changed the name of your business: For whatever reason, you've decided to change your entire brand name. If this is the case, it is clear that your website will also need a new domain. You want to merge multiple sites into one: You may have several websites that sell similar products. You may have bought out your competition. For whatever reason, you may want to C Level Contact List merge your websites into one. How to change a domain Now that you are clear about why you want to change the domain, let's take a look at the steps you need to take to make the transition as painless as possible. Back up your old website The first is the first. Before you do anything, make sure you make a backup of your original website . If something goes wrong during the migration to the new domain, you'll have this backup to fall back on while you fix the problem on the new site. Study and clean the new domain Buying a new domain is a bit like buying a car.



If you have purchased the rights to a domain that was already in use, you will need to make sure that the previous owner is not selling you "junk" . How can this happen with a website domain? Well, if Google had penalized you for trying to take advantage of its algorithm (for example, with keyword stuffing or excessive links), these penalties could stand. To check it, access Google Webmaster Tools and claim your new domain from there. Check the Manual Actions page. If there are no problems, you would not have to worry about possible pending penalties. However, if you see a manual action, you will need to make the necessary changes and submit a reconsideration request. Once your request is approved, you can begin moving to the new domain. Audit your old website Before transferring anything to your new domain, you'll want to take note of the most important statistics for your old site . Having this information will help you measure the success of your new website after the migration.

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