What happens to the 97% of users who arrive through our traffic channels but ...

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This is a significant number of people that we already have in our database, because they have subscribed or downloaded our high-value content offering . But the process doesn't end there! We must convert them through a marketing technique called assisted nutrition or Lead Nurturing that, applied correctly, will allow you to have better results with them. This is precisely phase number 6 of the Revenue Growth System methodology , which helps us increase the conversion of leads in a sales plan. How to implement lead nurturing? The most important thing about this process is that you can educate your user and give them a guide. This works from the moment you capture them with the high-value content you offer, to the advantages they can obtain if they purchase products or services with your business.

We shouldn't leave them alone, but we shouldn't overwhelm ourselves with a  Special Data lot of information either! To make this process easier, you can ask yourself four questions that will help you understand where your user is and how you can help them make the purchase. It is essential that you understand well the intention with which you will write the emails. lead nurturing system What is going through our buyer's head? Imagine that we are a Public Relations agency and we are planning a strategy to attract more clients to our business. We can have a buyer person named José, who is potential because he is looking to have press coverage to make his business or his brand more visible. Understanding this context in which our user finds himself will allow him to offer the ingredients. In this case to José, so that he can, at his expense, have the tools to finally convince him that our agency is good enough to help him achieve his goals. Imagining the initial state of our user is also key in the process. In addition, it will allow you to prepare the appropriate content for it.



How can you help him? Continuing with our user José, now we are going to imagine that what he wants is to have a greater presence on social networks, in addition to optimizing his profile and enhancing his personal brand. With the first step you have already grasped it, and now you will offer him more tools so that he can achieve his goals. For example, you can think about content about personal brand management on social networks or tips on personal branding content that you can publish. Also some resources on how to make a plan to appear on blogs in the next few days. Even a template on how to make a press release will be a useful resource that you are providing as you help them achieve their goal.