Which allows articles to be displayed at higher

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Rankings through checks specific to SEO measures, and ``Planning Structure Sheet'', which allows you to efficiently manage progress and plan and structure articles. We provide it for free . Please take this opportunity to download it and use it to create your own content! Free useful materials What is nurturing? Nurturing, also known as "lead nurturing," is a marketing method for BtoB that involves nurturing leads (customers). In BtoB, the lead time required to conclude a contract for a product or service is longer than in BtoC, so it is necessary to take appropriate measures according to the user's level of interest. In marketing, there is a concept called the ``1:5 rule,'' which states that it costs five times as much to acquire a new customer as it does to an existing customer, so it is important to take care of existing customers. attention to its importance.

According to Adobe's MA tool "Marketo," 50% of leads (customers) are Phone Number List not ready to purchase (*1), and a survey by Marketingsherpa, an American marketing research institute, shows that 50% of leads (customers) are acquired through marketing. It has been announced that 73% of new leads cannot be passed on to sales (*2), meaning they have low purchasing intent and do not lead to a deal. *1: What is Lead Nurturing? – Marketo *2: Ask MarketingSherpa: Homepage value proposition | MarketingSherpa Blogs Therefore, from a cost-effectiveness perspective, maintaining relationships with existing, highly loyal customers is essential. Nurturing measures include qualitative content such as how interested existing customers are in your company's products and services, and how you can approach customer concerns.



It is necessary to consider measures based on quantitative details such as the budget of existing customers and the extent to which products and services can be differentiated from those of competitors. 3 reasons why nurturing is necessary 3 reasons Let's take a look at the background behind why nurturing has become so important these days. There are three main reasons why nurturing is necessary: Conversion is not just about new customers Because customers' information gathering literacy has improved The idea can be applied to BtoC measures as well. Let's take a look at each. Conversion is not just about new customers Whether online or offline, you can easily imagine acquiring new customers through new inquiries from your company's website or conversions (contracts) from business negotiations.