The better your SSI is, the more you

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droves of Swifties using online tutorials to create visualand audio-based AI clones of Swift. It also appears that Barbie-mania hasmerged with Taylor Swift’s personal brand, with Swifties creating video contentlikening the pop icon to the classic children’s toy in wake of the recent movielaunch. These AI avatars have caused a stir by calling out Kim Kardashian forher “lame excuse of a husband” and complaining about ticket prices. While thejury is out on Taylor Swift and her team’s exact thoughts on these AI

avatars—these immensely buzz-building creations are atestament to the sheer power of the star’s marketing Dominican Republic Telemarketing Data  power. Lesson: Keepingyour finger well and truly on the pulse is paramount to ongoing marketingsuccess. Embrace emerging trends as well as technologies and you will pushyourself one step ahead of the competition. To learn about how AI is having areal impact on digital marketing, follow our AI with DMI series.The ability tosell online is a must for any marketer or seller. It’s not just about selling

a product or service, it’s about having a presence onlinethat’s credible and trustworthy. LinkedIn’s Social Selling Index (SSI) is aformula that assesses the ‘social selling’ abilities of any user on theplatform. It ranks your performance on LinkedIn against others in your networkor industry and lets you know if your posts resonate with your audience. Havingan understanding of your SSI allows you to become a better seller and gauge howsuccessful you are at driving engagement.