How to convince marketers to update

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It is becoming increasingly difficult to obtain information about which channels contribute to sales and to what extent. It is difficult to identify users across different devices. A holistic view of the entire path to purchase, taking into account all touchpoints (points at which a user comes into contact with the advertised product brand), enables you to reward everyone who contributes to generating enough sales. Single-device conversion share vs. cross-device conversion share: When you don’t have information about all the devices your users are using, it’s easy to imagine all the incorrect assumptions that could be made.
  
The so-called methods are both deterministic and probabilistic based on cross-device tracking. The deterministic Bulgaria Telemarketing Data model is based on single sign-on (users must always be logged in), uses the advertiser's own data, and is characterized by high accuracy rates. For example, the solution is used to provide its advertisers with ad performance reports broken down by individual devices. Probabilistic models are much less accurate. It involves estimating the probability of an action occurring on an individual device based on anonymized data that is not tied to a specific user. Google, for example, uses this solution, which indicates the share of individual devices, but the data is not tied to a specific user.



This model is only available to selected advertisers, such as airlines, who can identify users based on data specific to that industry: terminal, destination, booking time, etc. This method, while not as accurate as deterministic, does not require a platform to have its own data. So it's more universal. their databases? Year Month Day The goal of database marketing is to build relationships with customers. The closer the relationship, the greater the customer's propensity to purchase, even if the price is higher. Marketers willingly invest in creative work such as design, copywriting, testing, etc., but forget that if the database is not updated, even the best marketing ideas will not bring the expected results. Fortunately, advertisers often decide to refresh databases that have not been used for a long time.