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The vanilla flavor is the most popular worldwide. With a captivating aroma, this species has crossed the borders of the American continent to invade every corner of the planet and build a large industry; However, its value and demand has led to the creation of substitutes that are putting the health of consumers and, in the case of our country, the marketing of Mexican vanilla at risk. Data from El Financiero indicate that in Mexico, 95% of the consumed extracts of this flavoring are of chemical origin, that is, they are made from coumarin , an organic compound that, despite its flavor, can be harmful to health, since It is even used to make rodenticides, which causes damage to the liver and encourages the development of cancer cells. Natural vanilla is the complete opposite of coumarin, both in the effects it has on the body and in its market value.
The above has made it considered an expensive condiment that is difficult to market, so support for these crops is usually scarce, especially in Mexico where today there is a struggle to promote their production. From orchid to vanilla… Mexican vanilla has an ancestral history that dates back to pre-Hispanic times. In the Totonac region, one of the most prolific in Bulgaria Email List the production of this plant, it was known as Xanath—or black flower—and it had an extremely important role in the worldview of this culture. So with the purpose of preserving the flavors inherited by our ancestors and promoting Mexican producers, in 2019 an alliance was created between the company Gaya Vainilla & Especias , dedicated to making Mexican vanilla, and Grupo Restaurantero Gigante (GRG) . mexican vanilla plant The organization has sought to encourage the farmers of the region, improve the conditions of its inhabitants and, of course, guarantee and preserve the vanilla market.
Gaya's work caught the attention of the Gigante Restaurant Group, which, as part of its Social Responsibility (SR) strategy , provides support for sustainable initiatives, through the initiative called Productive Projects . GRG's sustainability, compatible with that of Gaya In recent years, thanks to Proyectos Productivos , GRG has built a Mexican supply chain that, in addition to offering high quality to diners of the different brands that make up the group, has imposed an indelible seal of sustainability. Therefore, its connection with Gaya demonstrates how important it is for GRG to promote the development of rural communities. The Mexican vanilla producer currently supplies 100% natural extract to GRG, which is used in Shake Shack 's delicious milkshakes . Behind this collaboration is a network of small producers, as well as the preservation of the environment and support for the national countryside.
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發表於 2024-2-15 19:16:08