Therefore it is essential to use the most popular social media channels

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We would be looking at free wordofmouth marketing. Hubspot is the perfect platform for technology companies Remember that each part of the content must be directed to a buyer persona and correspond to their stage of the Buyers Journey. The different types of content are blog posts Video Marketing – review the advice that mbudo gives to use video marketing in your strategy Podcasts Webinars Ebooks  discover our resources section  Infographics Product demos Product launches Customer Testimonials instructions Emails And many more After youve come up with new content ideas, now youre ready to start your own plan The content plan should consist of a detailed calendar of at least  months reusing old and new content, plus any events or initiatives that take place within this period.


Content should target your BPs through the various stages of the Buyers Journey, and A Complete List Of Unit Mobile Number List you should organize and target campaigns around any major events. Decide what you will publish, when and how. . Content creation Before you begin, keep in mind that a technology company needs to have a strong web presence. Having a website that explains in detail the products and services offered, including testimonials from clients or experts, is essential to generate authority and have presence. It would be very interesting to be able to include a blog to host your content, since it will be what determines to your potential clients whether you have the knowledge to decide to buy from you or not. But if no one sees your content, it will be of no use. to spread it, but you must adapt the content according to where your potential client is located.





Theres no point in posting on Twitter if your target audience is on LinkedIn. Having a good online presence makes you more trustworthy , as most consumers will look online to learn more about what they are buying and who they are buying it from. Dont worry if you dont have testimonials yet, put them in your content plan to include them in the future Now yes, lets talk about content creation. The content should not be a sales pitch. unless you want to scare away the client at first. Its true that the ultimate goal of your content may be to acquire a customer, but most people dont enjoy reading salesoriented material, it creates instant rejection.