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Besides, one of the most promising segments in russia is outdoor advertising. It was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in ? More details in our article.ooh has lost advertising volume to doohin , the volume of outdoor advertising in russia grew by %, mainly due to dooh advertising, which has become more attractive to brands for several reasons. Plus, the technical inventory in the industry, which has been taking place since the beginning of , has opened up new formats and tools for advertisers.
It is the dooh segment that is driving all of the growth in outdoor advertising, while ooh India Car Owner Phone Number List has only been able to recover to levels. However, the horizons of dooh advertising look more promising. In , experts predict a market volume of more than $ million. This is the highest figure since nevertheless, it is quite realistic, since the dooh segment is developing at a rapid pace.a key factor in this growth is the evolution of advertising infrastructures. Due to the larger area of one dooh screen and the cost of placement on it (note - equal to ooh screens), there is a general trend where the number of physical advertising structures is decreasing and the amount of advertising inventory is increasing.
A screen allows you to show a lot more advertising messages than traditional formats. In addition, it is much faster to place an advert on a screen than to print and install a billboard. This transformation increases commercial exposure and sales potential.out-of-home russiasource:admetrixthe share of digital outdoor advertising in moscow has doubled over the past few years and equals % of the total number of advertising facilities. In st. Petersburg, the volume is slightly lower and amounts to %. At the same time, a gradual digitalization of the segment happens in the regions.
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發表於 2024-2-28 12:34:47