Jeff’s noticed that using humor in their landing

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(That’s what the kids call the OG A/B testing method.) 2. Build pages for specific audiences You might assume when you find a winning landing page, it’ll with all of your customers. But the reality is, folks in Texas are different from folks in Sydney or Vancouver (holla)—and expecting the same landing pages to work for these different demographics is misleading. Jeff Taylor, President, Taylor Made Marketing I can take a headline and a hero image that’s working beautifully in Atlanta, Georgia, and move it to Houston, Texas, and it won’t work at all.

Or find one that works in Houston and move it  Denmark WhatsApp Number Data to San Diego. And it works twice as good in San Diego as it did in Houston, where it was already working. So geography [of your audience] can definitely affect your results. The same goes for other aspects of a landing page. Take humor, for example. pages has helped improve conversion rates. Humor can offer a little escape from reality and reduce stress, even if for a moment.

Used in the wrong context, humor can offend people. Right now Jeff says, “humor is working pretty well, but if there’s a national tragedy, [the advertiser] needs to change gears.” Knowing your audience is essential. And building landing pages that appeal to different people in different locations has increased conversions for Taylor Made Marketing’s clients. 3. Don’t hesitate to test something new Video can have a huge impact on conversions—especially if a product or service is being endorsed by a celebrity or influencer.