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Marketer publication also reveals Chile's position as one of the countries in the world with the greatest growth in this item during the first semester. Latin America will have the worst performance this year in terms of advertising investment in general, decreasing 10%. However, it will also have growth in digital advertising, a variation that will be 5%. This is stated by the specialized media eMarketer , which attributes this state of investment in the region to a confluence of factors. One of them is that Latin America has a relatively low proportion of investment in digital, so strong growth is still possible, even in the midst of an industry contraction. Furthermore, the region has some of the fastest internet and mobile adoption rates in the world, making advertisers motivated to transition their investments. Finally, the various crises have led to a major setback in traditional investment patterns, giving brands the opportunity to accelerate their transition to digital. Digital growth in Chile Given Latin America's unusual trend lines, it's not surprising, according to eMarketer, that the region has four of the worst-performing markets for ad spend overall.
Mexico, Brazil, Argentina and Peru are in the bottom 10. But at the same time it has six of the best growth markets for digital advertising, including the top three: Colombia, Chile and Brazil. The latter is an emblematic case, as it occupies third place on both lists – decreasing 10.3% in general and increasing 5.2% in digital –, which speaks of the deeply unstable socioeconomic circumstances that the largest country in Latin America this year. Reviewing the British Student Phone Number List 10 in the world with the highest growth in investment in digital advertising, Chile registered, until June of this year, an increase of 5.9%, only after Colombia (11.2%), ahead of Brazil and China (5%). General – Digital; Google – Facebook A recent report from the same eMarketer, which updates global digital advertising spending for the second quarter of 2020, indicates that overall investment will decrease this year by -4.9%, a significant drop compared to last year's 6.3% growth and of the 7% growth predicted by the same media prior to the pandemic. Faced with this situation, global digital spending will grow by 2.4% this year, a figure that will be the lowest on record.
Indeed, although this remains positive, the category has never been in single digits. According to the report, Google will have a 3.3% loss in advertising revenue this year, being its first negative result since eMarketer began tracking it. Facebook , meanwhile, will grow 5.9% thanks to the strength of its display business. All in all, it is much lower than the 26.6% growth that the company led by Mark Zuckerberg had in 2019. Remember that product samples and giveaways are a great way to start building trust, but for these efforts to be effective, you must put your products in the right hands to maximize the return on your investment. 8) Use an FAQ page to answer concerns when purchasing Having a good FAQ page is very beneficial for your store, as it can answer users' questions about your brand and your products, demonstrate your experience, provide information about products and show customers how you run your business. This is just another way for users to become more familiar with your brand and feel more comfortable purchasing. Distribute free samples through pop-up markets or events to increase interest, with the intention that people who like the product will search for you online later.
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發表於 2024-3-7 12:39:35