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By comparing these numbers, you can analyze which titles are more likely to be opened and how much they are read, which can help improve the cost-effectiveness of your email newsletter.Email newsletter formatThere are two types of email newsletter formats: "Text" and "HTML". We will introduce the characteristics, advantages, and disadvantages of each.Text formatText format refers to a general e-mail newsletter that literally consists of only text. Images and text decoration (bold font, changing text color) are not allowed, so the visual appeal is weak.However, you don't need any special knowledge to compose an email, and you can use symbols and paragraphs to make it easier to read.
Another feature is that it can be viewed on any device.meritYou can create it just Canada People by inputting characters without any special knowledge.Create content quicklyEasy to read no matter what device recipients are viewing onDemeritIt's only text, so it's visually unappealing.Unable to measure email open and click ratesHTML formHTML format is an e-mail newsletter that embeds images, text decorations, etc., like pages within a site. Its major features are its high visual appeal and the ability to measure its effectiveness.However, depending on the recipient's device and email software settings, the display may be distorted, so this can be considered a disadvantage.
meritImages and decorations make it easy to draw the eye and convey information that is difficult to convey with text alone.Measure email open rate and click rateDemeritCreation requires knowledge of HTML and materials such as images.Creating content takes timeThe main text may not be displayed depending on the device or settings.How to distribute email newslettersThere are four main ways to distribute email newsletters: Let me introduce you to the features.email delivery systemThis system is equipped with many useful functions specialized for creating and distributing e-mail newsletters.
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