Always be consistent with your values and purposes and ifit is really necessary, take advantage of this moment to rebrand to increaseyour power of penetration within that audience, adapting your values to a newmoment in society. 4 – BE PRESENT AND ACTIVE ON SOCIAL MEDIA Young people ingeneral spend a lot of time on social media, so your strategy needs to involveactive participation in them. Content aimed at this audience on theseplatforms, in addition to good interaction work, will certainly presentexcellent results. 5 – BE AWARE OF ALL THE NEWS When designing marketingstrategies for young people, being up to date with all the latest news isessential. Whether you want to avoid falling behind your competitors or takeadvantage of a trend that has emerged on social media, you will not only remaincompetitive, but you will also be able to take advantage of opportunities forfinancial return with a campaign at the right time.
THE ADVANTAGES OF IMPLEMENTING MARKETING STRATEGIES Thailand Email List FORYOUNG PEOPLE It may seem like a lot of work to implement actions aimed at thisaudience, but the return that can be obtained shows what we are talking aboutas an excellent investment. Among the main ones, we can highlight: LONG-LASTINGBOND WITH THE BRAND As we are talking about people who are discovering andbuilding their identities, well-done marketing work will enable them toidentify with brands and feel part of a community. This sense of belongingstrengthens the emotional bond with young people, which can result in brandloyalty and advocacy. This relationship is important for them because it goesbeyond a simple purchase, as it is based on shared values and a positiveexperience with the brand.
GAIN BRAND ADVOCATES AND PROPAGATORS As we know, youngpeople are known for being influencers among their peers and also on theirsocial networks. And when a brand earns the trust and loyalty of this audience,they become enthusiastic brand advocates. In addition to recommendations forfriends and family, the brand can also count on positive online reviews andcomments. And they increasingly have a direct impact on consumer choices. Inother words, by building a relationship of trust, engagement can be encouragedby promoting positive experiences (which can, for example, provide benefitssuch as discounts, promotions or gifts to those most engaged).
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