Digital Marketing in China maintains growth amid the pandemic

meher8765

Due to the pandemic caused by the new coronavirus (COVID-19), China adopted some preventive and combative measures to reduce the spread of the disease. Therefore, factories and stores closed, companies changed their work routines and many citizens respected the quarantine and stayed at home.

According to the WHO (World Health Organization), China was considered the initial epicenter of COVID-19 (now the epicenter is Europe), where there were thousands of deaths and an exponential increas Cambodia Phone Number e in the number of infected people. In Chinese territory alone, more than 80,000 confirmed cases of infected people have been recorded. Among these cases, there were 3,248 deaths caused by the virus, according to the COVID-19 Monitor created by Bing.

However, the country's Digital Marketing industry maintained its growth, given the increase in demand for online advertising, whether for educational videos, games, films and series or entertainment in general. Therefore, one of the main factors justifying the market's progress in China is the closure of public places, as well as leisure spaces and the cancellation of festivities, such as Chinese New Year.

Under the same bias, schools and universities postponed the start of the semester due to the level of contamination by the virus. With this, students across the country can prepare at home, using educational platforms and watching videos and lectures online, in order to minimize damage. Therefore, several companies in this segment have chosen to hire digital marketing services to increase the sale of exclusive e-books and videos, for example, or increase the number of visitors to the website.

Furthermore, another favorable point for the digital marketing market is that professionals do not need to leave home to work, as all work is done online, wherever they are. Therefore, it is possible to carry out the work from the comfort and safety of your home, bringing together all employees on a single platform, such as the SEO specialist, the writer, the online media analyst and many others.

This way, agencies can receive more demands without compromising their workflow, making it possible to count on the help of other professionals hired through online interviews, going through a digital screening and presenting their success stories, for example.

On the other hand, conventional advertising did not follow the same path as digital marketing, as advertisements in newspapers, television and other traditional media were replaced by online advertising. In view of this, traditional marketing agencies are aiming to expand their online department to compete in China's current situation after COVID-19.

Still, it is worth highlighting that the main search engine in China is not Google, but Baidu, which, contrary to what we usually see, does not differentiate between paid advertising and organic search results. Therefore, the Chinese have a different view from ours regarding the tools available and relevant in the country.

On the other hand, a citizen died after choosing to undergo an experimental treatment at a clinic advertised on Baidu. As there was no verification of the business or differentiation of advertisements, the citizen could not resist the irresponsible procedure published by the website. Soon, Baidu shares fell 14%, and new online advertising rules are being discussed.

Is your company prepared for the current scenario? Be sure to count on the support of a specialized [color=var(--primary-color)]digital marketing agency .