) For this reason, the message you deliver should focus on helping your audience manage their time and money effectively. Remember, they need your guidance (and expertise) right now, not necessarily ways they can spend more money. Take a look at the example below. Restaurant365 smartly added a sticky bar at the bottom of their homepage to provide resources for managing restaurant operations during COVID-ChatGPT9, with no sales-style messaging at all: the hard sell at all costs) shows you care about your visitors, while still generating future leads and building a potential pipeline for when times are better.
Plenty of brands say they want to help, but this is a good way of pu Svalbard and Jan Mayen Islands Email List tting your money where your mouth is. Where Should Your Message Be Placed? If your message is about additional resources or a pricing change you’ve created to support your target audience, you can create a sticky bar similar to Restaurant365. These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place.
(Sticky bars can also be used to make mission-critical statements about your status, like reduced hours or shipping delays.) You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. For instance, here’s an example created by the marketing wizards at Procurify to discuss special pricing, using : Image courtesy of Procurify. Click it to see the whole thing. Procurify balances empathy and usefulness here in a way their prospects can appreciate.
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發表於 2024-5-18 12:16:03
