Additional changes can be tested

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But this may not be possible or practical for reasons of time and resources. First, turn your feedback into actionable changes. For example: Feedback: Your store's navigation is confusing. Possible changes: Simplify site navigation. Second, prioritize each potential change so you can start with the ones that create the most value for your store. Frameworks are great for this. Represents influence, confidence and ease. ICE Frame Picture: Score for each component of the score for each potential change. Impact: If the change is effective, how much impact will it have? most influential. Confidence: How confident are you that the change will actually solve the problem? most confident. Ease: How hard was it to make the change the easiest.

Obviously, these answers are subjective, but try to be as objective as possible. Next, add the values ​​of each component to get the total score. Let's say you assign points for influence, points for confidence, and points for Korea phone number list ease to a feasible change. The score is . Finally, each change is ranked according to the score. Changes with the highest number are the ones you should focus on first. As you continue to collect feedback over time, score each new potential change as it comes onto your radar and put it on your list. It's not uncommon for low-score changes to be at the bottom of the list for long periods of time. Don't delete them in case you have the time one day every little improvement counts! but always focus on the high-scoring changes because they create the most value.



Implement Your Changes Once you have prioritized your potential changes, the final step is to start implementing the changes with the highest scores. Before implementing a change, it's important to measure it before and after. For example, if you think a more generous returns policy would improve the customer experience, it would be wise to survey customers specifically about your current policy. Then after the change, survey them again a few months laterto find out how they feel about their new life. By measuring sentiment before and after a change, you'll know if your change is having a real impact. Use this information to re-evaluate any other potential changes you have made and influence your future improvements. The generous return policy your customers want may indicate insufficient sizing information, so customers are forced to return items more often.