Those who have been working with the promotion

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Of offers and offers for more than a day know that tracking and optimization are always critical to success. There are no workarounds here. For this reason, today we decided to take a closer look at which is better for conversion tracking: Tracking Pixel vs Postback URL? For some affiliate networks, a third method is available: API integration. But the most productive ones are Pixel and Postback URLs. Knowing all the pros and cons of each option will help you choose the most appropriate method for your specific needs. CONVERSION TRACKING PIXEL A tracking pixel is a method that allows users to track web page visits, ad impressions, conversions, and other types of online activity. A tracking pixel is an HTML snippet of code that can be placed on a landing or offer page to track visitor activity.

YOU MAY BE INTERESTED: YANDEX.ZEN PIXEL - DETAILS ABOUT HOW TO WORK AND CONFIGURE VKONTAKTE PIXEL: WHAT IS IT AND HOW TO CREATE IT? HOW TO INSTALL AND SET UP A PIXEL ON TIKTOK? In order to use the conversion tracking pixel for your offers, you must usa phone numbers usa phone numbers first place the tracking pixel on the offer confirmation page or thank you page. Those. in both cases, on the pages that the user sees when they make a conversion on your landing page. When a user visits this page, your tracker marks a perfect conversion for a particular ad and campaign, thanks to the HTML code snippet or tracking pixel. HOW? We can place and later read a cookie with a unique click ID value that identifies the user in the campaign funnel. This cookie is placed on the user's browser when an ad is displayed.



YOU MAY BE INTERESTED: HOW TO INSTALL A PIXEL USING TILDA, WORDPRESS, WIX AND BITRIX? LEARN MORE ABOUT WORKING WITH A FACEBOOK PIXEL Tracking your offers with a pixel is very easy and doesn't require a lot of technical savvy. It's just placing a piece of code on the page right after the conversion. PROS: The conversion tracking pixel is the ultimate solution when you don't have many technical resources and have a "thank you page you're not buying media on behalf of any third party); Pixel is simple and fast to implement and use, so there is no need to be a technical expert - you can start tracking right now; The point is to simply copy the pixel from the tracker and paste it into the code of the last page that the user sees after the conversion has occurred. Everything is very simple. MINUSES: Sometimes pixels may not work. One reason for this could be the user clearing the cache between clicking a link on the landing page and the actual conversion. In this case, the conversion will simply not be tracked.