|
Google your target keywords to see if that makes a difference. Do I have a cannibalization problem? Cannibalization is when multiple pages on a website compete for the same keyword and Google can't determine which to prioritize. As a result, both pages rank poorly in search engines. For this query. Are there multiple pages targeting the same phrase? If so, this could be the cause of your content decay. Now that you understand the causes of content decay it's time to identify the pages on your site to improve.
How to Identify Rotten Content Here are three ways you can spot content entering the decaying phase of its lifecycle in Google Analytics Go to and add a section. This will show you which pages are attracting organic users and sessions. Set the date range to the nearest month or months so you have UK WhatsApp Number List enough data to work with. Individually click the top performing results. What does a growth curve look like? Is it increasing, steady or decreasing? Here is what a decaying traffic curve looks like.
This can be a very time-consuming process if you have a lot of pages to check, so prioritize those pages with the most traffic. Resurrection is a great tool for content marketing agencies. All you need to do is add your domain and you will get a custom report with the declining pages on your website. This reduces some of the tedious work of manually checking on . This is a good place to start before you proceed to study these pages. Monitoring is a paid tool but contains many unique insights to help you uncover content opportunities.
|
|