72% of consumers expect to be recognized by the brands they consume and like ...

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Very popular, personalization is no longer a differentiator for brands and has become something essential to retain customers, and e-commerce would not be different.

Increasingly demanding, retail customers expect customized experiences and this is already reflected in surveys.

A survey of “The value of getting personalization right” released by McKinsey

brought some interesting data about it.

To get an idea, 71% of consumers expect companies to offer personalized interactions.

In addition, 76% of them are frustrated when they do not find this type of experience in the brands they consume.

Customers want to be recognized
The study also revealed that 72% of consumers expect the companies they buy from to recognize them as unique individuals and be able to identify their interests.

After all, nothing is worse than receiving promotional emails or advertisements that have nothing to do with your style, desire or need.

Why use the strategy?
Personalization has become one of the pillars that support customer centric strategies.

This approach aims to place the customer at the center of the Belgium WhatsApp Number List company's entire strategic plan .

That is, it is fundamental for companies that want to stand out from competitors .

Don't forget, the personalization process covers all stages of a sale.

Therefore, it covers from the first contact between the potential customer and the brand, their purchase journey, their service and after-sales.

In summary, this entire process must be thought out according to the behavior of each client.

How to invest in this strategy?
Now you must be wondering how to conquer your customer through personalization, and for that it is essential to follow some tips, check out:



Invest in targeted promotions through data collection;
Offer more assertiveness in shopping experiences via WhatsApp;
Use technology in favor of your brand, however, be careful with the data protection law ( LGPD ).
Hyperpersonalization: what is it and why is it important for customer relationships?

Personalized experiences drive greater results
A personalized experience makes the customer feel unique and special and that is definitely a positive thing.

The consumer sees value when a brand shows interest in their opinions and, above all, invests in a good relationship before, during and after the purchase.

This becomes even more evident when the same survey points out that 78% of consumers return to do business with companies that invest in personalization.

In the same proportion, that is, 78% of consumers say that they usually recommend brands in which they have had customized experiences.

When well-crafted, personalization in e-commerce has a very positive impact on the customer and an increase in sales.

That is, both sides benefit, so be sure to invest.