We explain the main types of CRMs on the market

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Segmentation These features provide insights that can help shape the way your team interacts with customers, with the ultimate goal of improving their experience. One such insight could be whether customers prefer to communicate with staff via email or social media. Who should use it If your business offers a service that must be recurring or ongoing, such as a fitness center, auto repair shop, or internet service, strategic CRM is an option to support long-term customer relationships. Analytical CRM Analytical CRM helps companies understand their customers' data so they can make more informed decisions. It focuses on reporting analysis and details metrics such as average deal cycle, recurring revenue, top salespeople and/or sales outlets, and customer retention rates.

Example of an analytical CRM The Salesforce pipeline management feature ( Source ) main features Analytical CRM monitors sales trends and collects customer data through features such as: Lead generation and qualification pipeline management Territory management These resources Phone Number List can help your company recognize patterns in customer data and provide an overall understanding of your company's customer lifecycle: a process that encompasses identifying, attracting, retaining, and developing customers. When you can see where customers are dropping out of your sales pipeline, for example, you can use that information to troubleshoot your customer service strategy and develop use cases with your team. Who should use it If you are looking to leverage customer data to improve your company's sales and deliver more targeted marketing campaigns, one suggestion is to choose an analytical CRM.



Analytical CRM would be useful for any company interested in these benefits. Collaborative CRM From the list of types of CRMs, there is also Collaborative CRM which helps various teams or departments within an organization to work together to provide better customer service. It is more similar to strategic CRM in that the focus is on serving customers better whereas operational CRM and analytical CRM are more focused on improving operations and sales respectively. Example of a Collaborative CRM Agile CRM's Video Conferencing Function ( Source ) main features Collaborative CRM has features that ensure all team members are on the same page when it comes to customer interactions.