Long tail positioning – when is it most effective?

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However, in order for them to be displayed to users, they should be prepared with the audience in mind (high quality, in-depth explanation of a given topic). Due to this fact, the  long tail positioning strategy is beneficial not only for the website, but also for Internet users.


Long tail SEO – is it worth it?
The implementation  of long tail positioning  is effective because such phrases are searched mobile number list for in the Google search engine, but they are characterized by relatively low competition. According to research conducted by the WordStream portal, on average, up to 70% of queries in the search engine are long tail terms. Many of them have a huge potential for conversion, which is a measurable benefit for owners of websites and online stores. It is worth remembering that the traffic from one long-tail phrase is usually small. However,  the site it can be optimized for many such expressions, which in total will be responsible for acquiring users from the Google search engine in much larger quantities. It turns out that users are simply much more willing to search for specific information on the web by generating complex queries. Finding them and then optimizing the page will make the website appear higher in the search engine.



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Long tail SEO  has an impact on conversion, as confirmed by the results of a study conducted by Neil Patel (co-founder of Crazy Egg and KISSmetrics) on the official blog. According to the data, traffic generated by long-tail queries leads to conversions in about 35% of cases. These are much higher results compared to the "average" ratio for websites, which, according to the statistics of the Impact Plus portal, is at the level of approx. 2-5%.

Long tail positioning – when is it most effective?
How to implement a long tail phrase strategy on the website?
The user enters various, often complex, queries into the search engine. The search results differ depending on which query is generated. In order to gain valuable traffic using long tail phrases, you should place such words directly in the content on the website. However, it cannot be just pasting a bunch of different expressions, but creating valuable content, which naturally includes various combinations of many phrases.