Test reports can be seen in the corresponding section

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Filters and groups can be used in this block. Name of the test. — which will be visible only to the author of the newsletter. The type of test is a way to determine the "winning" letter: the one that will have the most opens, or the one with the most conversions. Test dispatch - the test start date, when the "batch" of test sheets will be sent. Send — the start date of the main mailing. After saving the settings, you can start creating the first letter for the A/B test. To speed up the process, you can use previously created letters as templates, changing the necessary elements.

An unlimited number of letter variants can participate in one test. Prepared testing can be saved in drafts, sent immediately or scheduled to be sent. Next, testing is sent to a random segment of subscribers, which does not phone number list exceed 10% of the total base. After that, the system determines the most successful version of the letter and automatically sends it to the rest of the recipients - the main part of the subscribers. test reports can be seen in the corresponding section. For a detailed view of the report by letter, click on the "Full report" link on the page of the corresponding A/B test.



It will display not only the winning letter, but also full statistics on other letters that participated in A/B testing. In this way, using the A/B testing mechanism in the SendExpert system and making a minimum of effort, you can improve the performance of email mailings. At the same time, the tariffing is carried out within the user's current package and no additional payment is required. We hope that this tool will be a good helper for the development of email strategies for our clients.