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offline or online, but continue to feed on themselves . It is essential for a brand to recognize this and use this power correctly to make its audience feel more involved: even small businesses, which operate in niches and in specific geographical areas , regardless of their size, can create content that works locally. They can create stories that appeal to local consumers , who will be proud to support a nearby business,

even on social media, and will also be more easily converted into actual customers. 5 – Highlight your Unique Value Proposition McKinsey's SCR ( situation, complication, resolution ) framework can help you Specific Database create compelling stories that align with the value proposition that differentiates your brand . To use the SCR framework correctly, start by sharing the current situation, then identifying the complications of the market, and finally sharing the solution that only your brand can provide.

Without forgetting that (especially on social networks) a little humour never hurts!. ***** What do you think? Do you use storytelling in your social media marketing business? Here you can find the link to the original article , complete with images and videos. you have doubts, questions or do you want expert advice? Contact us or write to us : we are at your complete disposal. NOVEMBER 28, 2015/BY DELIA CARACI TAGS: ONLINE BRANDING , DIGITAL COMMUNICATION , SOCIAL MEDIA MARKETING Share this article