Inbound marketing and outbound marketing – Why is inbound marketing gradual...

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In the field of marketing, there are two main methods to reach customers: inbound marketing and outbound marketing. Each of these methods has its own advantages and limitations, and depending on the characteristics of each business, they can choose the most suitable method. However, in the 4.0 era, inbound marketing is showing its position and importance when many businesses choose to replace the outbound marketing method.

The race between inbound marketing and outbound marketing
The race between inbound marketing and outbound marketing

What is inbound marketing?
Inbound marketing is an online marketing method that focuses on creating quality content and sharing valuable information with customers. In this way, consumers will actively find the business naturally, instead of the business having to actively seek the attention of customers.

Advantages of inbound marketing
Inbound marketing is an effective marketing method that has many advantages and benefits for businesses to use, including:

Increase searchability: By creating quality content, inbound marketing helps increase the likelihood of brands being searched on search engines such as Google, Bing… According to a report by Search Engine Journal (2020), more than 60 % of businesses say inbound marketing helps increase their searchability.

Cost savings: Compared with traditional marketing methods, inbound marketing is lower cost and more effective. More than 75% of businesses save on marketing costs by using inbound marketing (Hubspot, 2021).

Increase customer interaction: Inbound marketing focuses on providing valuable content to customers, helping to create a positive interaction environment and helping to strengthen relationships with customers. According to Hubspot (2021), more than 80% of businesses have enhanced their customer relationships by using inbound marketing.

Increase conversions: By providing valuable content and creating a positive interaction environment, inbound marketing increases the likelihood of converting leads into actual customers. According to Hubspot (2021), more than 70% of businesses have increased their ability to convert leads into actual customers by using inbound marketing.

Inbound marketing is a marketing China WhatsApp Number List method chosen by many businesses
Inbound marketing is a marketing method chosen by many businesses



Disadvantages of inbound marketing
Although inbound marketing has many advantages, bringing many benefits to businesses, it also has some limitations that businesses need to pay attention to such as:

Requires investment of time and resources: Inbound marketing requires businesses to create quality content and strictly manage and link customer interaction channels. This can require businesses to have the right resources and skills to deploy and manage an inbound marketing campaign. More than 60% of businesses say this is the biggest challenge when implementing inbound marketing (Hubspot, 2021).

Requires constant innovation: With increasingly fierce competition in the market, inbound marketing requires businesses to always innovate and update content to keep customers' interest. Also in Hubspot's report (2021), more than 45% of businesses said they had difficulty updating their inbound marketing content regularly.