What causes cost per conversion to increase?

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It is essential to know your competitors in depth, understanding their benefits, disadvantages, pricing and other relevant characteristics. Also keep in mind all the benefits of the solution offered by your company. If possible, separate a presentation or a document with just this information, always making it available in another tab when making calls. Here, it's time to bet on all the points that overlap the competition: personalized service , better payment conditions, free support , among other advantages that make your solution the best option.

Here is the moment when you will use all the knowledge about the competition to attest to the positive points of your solution. As much as the competitor's offer is more attractive in financial terms, its arguments must be oriented to the long-term benefits , that is, the results that can be achieved with its use. It is worth mentioning that the objective is not to speak badly, much less to criticize the competitor's solution. The highlight Fax Lists should be in charge of your solution and what it offers the best. And if the idea of offering discounts may be tempting to complete the sale, be very careful: the discount policy must be part of a plan together with the sales team.



This strategy can bring losses in the future. “I don’t know if my team would approve” In complex sales , it is common for the buying process to pass through a series of people in the company. And if the decision process is not concentrated in the hands of a single professional, it is important to include, in the negotiation process, all those responsible for approving the solution, product or service. Thus, all expectations will already be aligned right at the beginning, making decision-making less bureaucratic and more effective. How to get around sales objections As you've seen, sales objections travel through very different paths, from price to team approval.