26 Tested Email Marketing Best Practices

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The following formula can help you find this percentage: CTR = (unique clicks ÷ emails delivered) × 100 Connect your favorite tools to Campaign Monitor Connect your favorite tools to Campaign Monitor Seamlessly connect your ecommerce platform, CRM, website and more. Browse integrations Unsubscribe rate An email’s.

Unsubscribe rate is the percentage of subscribers that choose USA Email List to opt out of receiving any further emails. An email’s unsubscribe rate can be found using the following formula: Unsubscribe rate = total # of unsubscribes ÷ emails delivered) × 100 Click-to-open rate (CTOR) While this may sound like your open rate, it is very different.



The click-to-open rate is the comparison of unique clicks and unique opens. The formula to find this percentage is: CTOR = (# of unique clicks ÷ # of unique opens) × 100 Bounce rate This nonprofit uses advanced tools and automation to create more emails—and more time. CASE STUDY This nonprofit uses advanced tools and automation to create more emails—and more time.