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This will give you a more structured view of the metrics. InGoogle Sheets, this also requires adding titles and descriptions as rows, andmetrics as columns: Rows of subtotals for each of the headings and combinationswith different descriptions will help highlight their most convertingcombination. 6 Make decisions based on facts Perhaps the most difficult point.People tend to make decisions under the influence of emotions, even when theycontradict rational arguments. If the hypothesis put forward, in thecorrectness of which you believed from the very beginning, was not confirmed,it would be quite natural to explain this by a statistical error, a shorttesting period, a lack of budget, etc.
In such a situation, the only way out is to forget what your Armenia Email List feelings say and trust the numbers. The brilliant idea did not work, whichmeans that it does not fit your topic, and you will have to abandon it. You arenot mistaken: no person could have predicted the outcome of the experiment withcomplete certainty. Professional "feel" and years of experience arevaluable, but you don't spend money on tests to forget the results later.Before the start Once the hypothesis for the experiment has been put forwardand the test campaigns are set up and ready to go, ask yourself a few follow-upquestions again: Are we ready to wait a couple of months for results.
Will this period fall on seasonal changes in demand? Whatmetric will we use to evaluate the effectiveness of the test campaign (CTR,conversions, conversion rate, CPA, etc.)? Is the chosen level of trust enoughfor us? How will we analyze the test results? Is the experiment worth the risk?Only if you have convincing answers to all of them, the test can be run. Alimited budget and unstable traffic are good reasons to be doubly careful. Youcan make preparation for testing easier with the Click automation service . Itwill help you find untested keywords in your topic and create the number of adgroups you need for the experiment.
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發表於 2023-9-6 15:22:56