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You've probably heard that email marketing is dying, or has already died, more than a few times. Don't believe it! Many think the same about Blogs, however, they continue to attract thousands of visitors and readers every day, and if you notice, great bloggers also use email as their main channel of communication with their target audience or personas . Through email marketing, the company can build its exclusive customer base, and not be dependent solely on social networks, which can disappear along with their data. Just like Blogs, email marketing didn't die, it just evolved and is currently one of the most important channels for digital strategies. To demonstrate results, an email message needs to be relevant, it must have been allowed by the persona (no SPAM), it needs to engage and above all, it must not be intrusive. With a potential return on investment of up to 4,400%, email marketing remains the best way to attract and retain customers. According to business data company Statista , we send 102.6 trillion emails every year. And the numbers keep growing, with 126.7 trillion predicted to be sent by 2022.
The average email subscriber receives 13 commercial emails per day. See too Strategies to gain your audience’s trust on social media How to Avoid the Most Common Digital Marketing Mistakes in 2023 Essential Phone Number List tips to avoid cart abandonment when shopping online What is programmatic media and what are its advantages and risks Best practices for leads that become customers The importance of the sales funnel in CRM and how to optimize it What you need to know about Threads: the newest social network Who is sending and reading all these emails? In the United States alone, more than 90% of people over 15 years old. And despite the rise of social messaging apps, more than three-quarters of teens still use email. In fact, they consider email a “fact of everyday life.” In fact, no matter what age group you're targeting or where they are located, email remains a great way to reach your audience. In this post, I will highlight 10 reasons why you should invest in email as one of the main marketing strategies for your company. Follow: Index 1. Relationship with your customers 2. Sending personalized content 3. Generate website traffic 4. Email is Measurable 5. Email is visual 6.
Email helps your social media efforts 7. Brand strengthening 8. You are in control 9. Easy to automate 10. Reaching the right people at the right time Conclusion 1. Relationship with your customers When visitors or customers sign up to an email list, whether by converting on website forms, contact pages, or even online purchase intent, they give permission to contact them. This means they are interested in your business, product or service. Research shows that consumers want to hear from their local businesses. They want: Find out what's new Take advantage of offers Participate in events 2. Sending personalized content Who has never received that email that starts with “Hello So-and-so, how are things over there?…” The possibility of personal and targeted communication is one of the main attractions of this channel. Personalization can be as small as including a contact's name in the email. In fact, emails that include the recipient's first name in the subject line have a higher click-through rate than those that don't. You can also create individualized content based on your audience segmentation to send the right emails to the right customers. For example, you might want to send one email marketing campaign to repeat customers and a different one to one-time customers.
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發表於 2023-9-12 19:19:45