Approaching the customer to generate loyalty

pujadas

Do you believe that your consumer is willing to pay more to receive better service? According to a survey by Neoassist, 68% of customers would spend up to 20% more to receive good service. Another relevant data shows that half of the consumers interviewed stated that they change brands at least twice a year, which demonstrates dissatisfaction and the low rate of customer loyalty.

Therefore, ensuring a good customer service experience is essential for your store to be successful with the public and demonstrate that you care about their preferences. In this way, some tools can contribute to this process and one of them is the approach. Continue reading and discover important techniques for your store to be successful with this theme! whatsapp number list  The importance of a good approach In the past, the consumer was only concerned with the product, its quality and fulfillment of what it set out to deliver. But, over time, significant changes occurred in the behavior and search of individuals in relationships with brands. Today, we are in the era of so-called Marketing 4.0, created by Philip Kotler , one of the most important theorists in Modern Administration.



In this scenario, your consumer lives the digital world intensely, looking for experiences, connection with brands and becoming defenders of companies that deliver value, according to what they believe. Thus, the approach becomes one of the greatest allies in your connection with your client. Their purchasing journey will go through several points of contact with your store, such as online channels (social networks, for example) and offline (physical store) and it is essential to generate a good experience that the service approaches are charming for he. Good service is basic. However, excellent service can make the difference between a consumer returning to your establishment or not. Below, you can find some relevant tips on approaches.

Follow along! Tips for a good approach When talking about approach, it is important to remember that your entire team will have contact with customers. Therefore, these tips apply to all employees in your store so that the changes are successful.

Check out: Hold frequent meetings to align information with your team. Make standard approaches available to everyone that should be used in specific cases, such as asking if the customer needs help or informing about the unavailability of products , for example. Encourage proactivity: unexpected approaches by the customer, in a moment of doubt, can be very well received.