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Conversational marketing must be adapted around the needs of the customer, not the needs of the business. Conversations are scalable Scalability addresses the need for complexity . As mentioned, you must always be available to the customer who does not care whether you have 5, 50 or 500 active conversations at the same time. In this context, the use of bots, available 24 hours a day, 7 days a week, facilitate the scalability of conversations. Artificial intelligence, with intelligent learning, feeds on the quality and quantity of data to improve its service. Conversations take place where the customer is Thanks to the adoption of messaging and new technologies, conversations can take place on the channel that the customer prefers and finds most comfortable.

For example, one customer may prefer Facebook Messenger over live chats, another may prefer chatbots over email, and so on. Meeting your audience wherever they are is at the heart of marketing. Do you want to learn more about the topic? Here you will find some useful links! 6 chatbot seo expater bangladesh ltd trends for 2020 Artificial intelligence and marketing: what to expect in 2020 Conversational commerce: what it means and how to apply it Return to index How conversational marketing works The mechanism of conversational marketing can be summarized in three main concepts: involvement, understanding and advice.



Involvement Try to engage more leads using messaging rather than forms: this is because it is more effective to start conversations with the customer immediately rather than forcing them to fill out long and impersonal forms . However, it is not possible to have an operator for your chat available 24 hours a day: this is why it is useful to use intelligent chatbots that can make your conversational marketing work. When the customer visits your site, you can start a conversation through bots by sending targeted messages to offer assistance or spread the word about your services.