According to the latest study from Nintex

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AWS, key web hosting solutions on AWS, and success stories: Amazon Web Services Statistics For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to push digital transformation. I’m often hired by leadership to assist a company digitally transform – and it just happens to start with sales and marketing opportunities because that’s where incredible results can be realized quickly.

As declines in traditional channels continue and a plethora of affordable digital media strategies Mobile Phone Number List have risen, companies often struggle to make the shift. Legacy mindsets and legacy systems prevail, with analytics and direction lacking. By utilizing an agile process, I’m able to present leaders with their digital marketing maturity within their industry, among their competitors, and with respect to their customers. That evidence provides clarity that we need to transform the business. Once we have buy-in, we head out on a journey to transform their business. I’m consistently surprised that the employees are ready to learn and charge… but it’s often management and leadership that keep hitting the breaks. Even when they realize that the alternative to digital transformation and agility is extinction, they push back for fear of change.



Poor top-down communication and a lack of transformation leadership are significant problems that inhibit progress toward transformation, digital transformation isn’t as much a technology issue as it is a talent issue. It’s why consultants like myself are in high demand right now. While companies have incredible talent internal, that talent isn’t often exposed to new methods, platforms, media and methodology. Static processes often settle in with layers of management ensuring its stability… which may very well be hindering what’s actually needed. Only 47% of line of business employees are even aware of what digital transformation is – let alone whether their company has a plan to address/achieve digital transformation. 67% of managers know what digital transformation is compared to only 27% of non-managers. Despite 89% of decision-makers saying they have a designated transformation lead, there’s no one person who emerges as the clear leader across companies.