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Ad alert our enemies are. e) based on the previous points, determining the exclusive selling point (USP) is an advertising principle according to which, by concentrating the pros for purchasing your product on a single logical reason, the risk of dispersion is reduced and concentrates the persuasive effort on a single sales proposal. f) set yourself objectives and goals to then be able to evaluate the validity of the defined strategy.
Evaluate the investment. g) prepare all the tracking and statistical analysis tools that will help us respond to point f), once a suitable sample of data has been collected, thanks to parameters such as ROI (return on investment).Web 2.0 and the C Level Contact List social network: the right marketing for all companies? User avatar Author: David Social and web 2.0 relations People are the protagonists of web 2.0 The reality of the web is changing.
The advent of what is defined as Web 2.0 we move from simple sites to real online services. The most visible expression are blogs and social networks , all collaborative and content sharing tools, which are often considered by companies as a safe and economical means of advertising; but this is not always the case . How many times have we heard customers say: “My company keeps up with the times, we are present on Facebook and Twitter.
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