What are online advertising campaigns

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An online advertising campaign is currently one of the most valuable marketing tools available to entrepreneurs promoting their companies online. In many respects, it is superior to positioning - although we do not suggest that you should abandon website optimization in favor of paid links. In marketing, it is always worth acting in a multidimensional way, testing different solutions and then excluding unprofitable ones. Find out what an advertising campaign is and whether you should add it to your marketing strategy. CONTENTS: Online advertising campaign – what is it and what opportunities does it offer? Online advertising campaigns – what are their types?
What goals can an advertising campaign have? Online advertising Special Database campaign – what is it and what opportunities does it offer? A paid advertising campaign is the second most popular way to promote products and services online, next to website positioning. A campaign can be called an advertisement or a group of advertisements, created and configured using a special system. An advertising message may take the form of a sponsored link in search results (it will be marked with a label with the word "Advertisement"), an advertising banner, video or product carousel. The sender of the message decides on its creation, content, format and keywords on which it will be displayed. In addition, it determines where the advertisement is to appear, who is to be its recipient (e.g. due to location, gender, age, interests, actions performed on the website), as well as how the settlement will take place. The most popular settlement method is PPC (Pay Per Click). As an ad creator, you pay a specific rate each time a user clicks on the link you are promoting. This solution allows you to optimize costs, because most clicks will come from people interested in the promoted product, service or website. If you use the Internet every day, you often come across campaigns promoting a company's offer. No user can "protect" himself from paid ads because they appear in the Google search engine, on popular websites, on YouTube and in social media.



This means that this form of marketing has a really wide reach. The greatest advantages of online advertising campaigns: precise targeting, cost optimization, immediate visibility, short path from creating an ad to acquiring a customer, the ability to achieve many goals, easy measurement of effects, ability to quickly modify advertising, wide range and many possibilities, the ability to promote products, services and events. Examples of the advantages of online advertising campaigns Online advertising campaigns – what are their types? What does the advertising campaign look like ? It all depends on the system in which it will be created and what its format and purpose will be. The most popular systems for creating online campaigns are currently: Google Ads (formerly Google AdWords) It allows you to display ads, among others: in the search network, i.e. on the SERP (Search Engine Results Page.