You are going to collect several of these relevant topics and create

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his is a sign that says: "look, if you want to know more digital marketing books , take a look at this other content." And here comes the big idea!  several other longer topic contents, which are more specific and which, in turn, will be linked to the pillar post . They are satellite content, because they will orbit your pillar content, generating a lot of relevance so that it can gain positions in Google . A good example of this is the following content: advertising. Advertising is an extremely contested keyword and is relevant within our market as well, as many people come to the digital marketing market through advertising. They begin studying advertising, wanting to advertise and discover digital marketing as a good strategy option. So, for our strategy, that's an important keyword.

As it is a highly contested keyword, a strategy is necessary to conquer that first place. We define the post with a structure Phone Number List based on keywords that are relevant within the advertising market. That is, we wanted to make a complete post about advertising in which we would address these keywords: "abusive advertising", "harmful advertising", "advertising planning", "how an advertising agency works", among others. After that we created several other contents addressing only the specific topic, which was also present in the main content. And, of course, in each of these contents the first link was made for advertising. Since these keywords are less contested, the opportunity to capture the first place for one of them was much easier, and that's what happened. As you can see, we began to position "harmful advertising", "advertising planning", "copywriting", among other words, in first place.



And after that, our advertising content reached the top spot on Google . Coincidence? I don't think so. And why does this strategy work very well? First, because it will show Google that you are an expert on the topic as a whole, and not that you only have complete content on that topic. Then he will understand that you are an authority within your market, whether it is marketing , advertising, coaching , entrepreneur or whatever. This is because it is not just about one topic, you are addressing the topic as a whole and that is essential for you to position yourself as an authority within your market. Additionally, long tail keywords are less contested and have a lower search volume. Therefore, it is less difficult to conquer the first place on Google for one of those words.