Second mistake: expertise There are many other possible errors

mnnuman29@

There are many other possible errors (writing for yourself, not interesting anyone, duplicate content, architecture, code, links, etc.). Expertise relates to content and in particular writing. We hear and read a lot of content on the importance of content and keywords in SEO. Some therefore say that by being super specific with lots of complex terms, we will be super relevant and therefore well referenced. This is unfortunately not the case. Example: “ 10 questions about Cone Beam ”. This article is present on an online training site for dentists. It is visible on a site that has average authority. The page has keywords in the URL, a Title tag, a description. The page contains over 1,600 words, which is a very good point.

Finally, there are many technical keywords, from experts: cone beam volume Email Data tomography / cone beam / reconstruction / irradiation / scanner / imaging / CBCT / X-ray… Result (according to Semrush ): Despite all these qualities, the article is currently not referenced on ANY keywords, and it does not receive any SEO visitors. For what ? Because SEO is not an accumulation of technical terms or a repetition of keywords. To put it simply, Google has indexed so much content, in so many countries, in all languages ​​and on all subjects that it knows how to talk about any subject. It has its internal index on each query and will look at each content to identify what proportion of the keywords it has identified are found there. It doesn't matter how many technical terms we put in there, it doesn't matter how many keywords are repeated.



If we don't talk about a subject the way Google wants us to talk about it, it doesn't work. This is probably one of the reasons why 94.3% of the content published on the Internet is not positioned in the first 10 results and therefore 91% of the content published does not receive any visits from Google. When I write or say this I am told that: Not all pages need to be referenced. It's true. But the study is based on content pages made with an SEO objective. Google is not the only source of traffic. It's true. A content page on a site can receive visitors from other pages of the site, from another site, from a site's search engine, from social networks, from a link in a newsletter. However, Google accounts for more than 50% of traffic on average. And if we publish content for SEO, as much as it brings in SEO traffic.