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CAC (Customer Acquisition Cost) means "Customer Acquisition Cost" and is an indicator used to calculate the "cost required to acquire one customer" for the entire service.The cost when calculating CAC includes all expenses incurred to acquire customers, such as "advertising costs" and "personnel costs." The specific calculation method is as follows.CAC = All costs required to acquire customers.
Number of new customers acquiredThe lower the CAC, the more efficiently Special Data you are acquiring new customers.In addition, when calculating CAC, an indicator called "Unit Economics" that indicates "profitability per customer" is calculated using the formula below.Unit economics = LTV (Life Time Value) ÷ CAC"LTV" in the calculation formula is an abbreviation for "Life Time Value," which refers to the total profit earned from the start of a transaction to the end of a transaction with one customer.If unit economics is less than 1, costs are greater than profits and the business is in the red. On the other hand, if the unit economics is 3 or higher, it is said to be ideal management.Please also refer to the article below, which explains CAC and LTV.Also check this articleWhat is the unit economics calculated by CAC/LTV? Explanation of calculation methods, target values, and improvement methodsIndicator 5 Cost per customer.
The unit price per customer is the average amount paid by one customer in one transaction, and the calculation formula is as follows.Customer unit price = Sales ÷ Number of customersA company's sales are determined by "number of customers x customer unit price."Therefore, in order to improve sales, you will need to focus on either "increasing the number of customers" or "increasing the average spend per customer," or both.Indicator 6 ROASROAS is an abbreviation for "Return On Advertising Spend", which is translated into Japanese as "return on advertising spend".This is an index to measure the "sales amount relative to advertising expenses" and is calculated as follows.
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發表於 2024-2-20 14:29:42