How to increase conversions through web design

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The design of an e-commerce website is the first contact that a potential customer has with the business and, therefore, their first impression, determining their decision to buy the product or not. Therefore, if you take certain criteria into account, it is possible to increase conversations thanks to web design.

Some factors as simple as loading speed, visibility or font size can negatively affect and cause a customer to abandon the website and not understand the product. Below are essential factors to prevent this from happening and to increase conversations.

Ways to Increase Conversations Through Web Design
Take note of the following ideas with which you can significantly increase the possibility of building customer loyalty and increasing the conversion rate of your online business:

Intuitive design
Navigation should be simple, pleasant and naturally fluid so that the customer can feel comfortable. To facilitate reading, it is advisable to use bold in the most important words or even use colors to specifically highlight fragments.

You also need to have good organization, so it is Mexico Mobile Number List appropriate to plan in advance the sections into which the information is divided and what is required in each one.

For this reason, web architecture is very important to convert customers. If it is not clear, users may get lost and not reach the product they are looking for, causing them to abandon the process.



User experience
Along with the intuitive organization and, of course, the content, the user experience is essential. If the customer enjoys visiting the page because they discover something interesting, they will not forget it and will value the product or service much more.

To ensure that customers have a positive user experience, it is vital to know their tastes and what motivates them to visit the website . This also means that you have to make things easy for the potential customer: the fewer clicks we have to make to get the product, the more likely they are to convert.
Loading time can also be critical. If the page takes too long to appear, even the most motivated customers may decide to abandon it.
On the other hand, visual pollution must be avoided . If the website contains information that is not relevant to the user, the user will lose concentration and will not interact with the page. This must provide the necessary information and eliminate annoying elements that only make communication difficult.
Landing pages with compelling CTAs
A home page or landing page is a specific website whose main objective is to convert customers into potential customers , that is, to get them to leave their data in exchange for viewing or downloading content. Call-to-action or CTA buttons action) are the words on which the client has to click to obtain said content.

Obviously, the more attractive the CTA, the more likely the customer will leave their data, become a leader and become part of the company's database.

Finally, a system widely used today is the one described about the fold . It consists of placing the registration form in the part of the screen that is visible as soon as you enter the website, so it is not necessary to move the cursor.