Rather than simply targeting parents with children ages six to nine.

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Online advertising costs Facebook Ads average cost per acquisition Average cost per action on Facebook However, Dan Rohsler, social account manager at digital agency Power Digital Marketing, said it is common to expect cost per thousand impressions (CPMs) to vary between $5 and $10 and cost per click (CPC) to come in below $2. Likewise, Kevin Miller, director of growth at home-buying app Open Listings, said a safe average cost per click on Facebook for most businesses is $1.50. And Peter Messmer, director of growth and strategy at conversion optimization platform AddShoppers, said CPC costs for retargeting are typically in the $0.75 to $1.25 range, with cost per acquisition (CPA) costs for retargeting in the $5 to $10 range.

These costs are competitive and well within reach of smaller Benin WhatsApp Number businesses. 9 ways to lower your Facebook ad costs With that in mind, here’s a look at nine actionable steps your brand can take to optimize your Facebook ads and achieve below-average costs. 1. Target a more specific audience Update! You may actually need to go broader, now that privacy measures are shrinking audience sizes. Get all the Facebook ad targeting tips you need here.







Per Ben Cook, marketing director of social media agency JC Social Media, advertisers should be as precise with their criteria as possible when specifying audiences. “By narrowing your target audience, you can drastically reduce the competition from other brands running ads to a similar audience,” he said. “Remember you are in a bidding war with hundreds of other brands – only bid on who you really want to reach.” Cook said this means marketers increase the odds that their promoted content will resonate closely with target individuals. “It means you can tailor ads to appeal to people in a specific demographic, geographical area and set of interests, giving you the best chance of gaining clicks and generating traction,” he added. Facebook ad costs targeting parameters That was the case with children’s book brand Clever Tykes, which worked with JC Social Media to target mothers of children ages six to nine and who were also self-employed or business owners.