|
Many healthcare providers interested in local SEO for doctors want to target multiple locations – for example, the actual city where the practice is located plus several nearby areas. However, they make the mistake of thinking more is more when targeting those locations within their on-page site copy. Doing that can confuse both Google and your website visitors, but ensuring each distinct location has its own landing page keeps things organized and effective. Fill your pages with solid original content that addresses real concerns prospective patients from that location would have.
This may include driving directions and similar information. Consider making your content even more helpful for those people by embedding a map within your content. INTERACTIVE LANDING PAGES 5. Leverage the power of social proof Bahrain WhatsApp Number Social proof is a powerful force when it comes to any type of digital marketing, and with good reason. People need to feel like they’re making smart decisions they’ll be happy with in the long run, and social proof can help give them that peace of mind. This is especially the case when they’re choosing a local service to trust their health to. That said, it pays to include testimonials, endorsements, and positive reviews from happy patients who love what you do.
The same goes for powerful trust signals like awards you may have won or special certifications that show you know your stuff.Optimize your site for mobile Accessing the web isn’t just common in 2022. It’s also the most popular way to do just about anything online, including searching for information, with 58 percent of global web traffic now originating from mobile devices. That makes mobile accessibility a must for any local SEO for doctors strategy.
|
|