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Not offer a professional image to companies that may be your ideal client. A free service normally hosts your website within a general domain such as: freecompany.Yourdomain, something that reduces the credibility you need to position yourself in front of your market. And what about the difficulty in implementing necessary strategies such as creating opt-in forms to grow your email list? Remember that an elite consultant under no circumstances develops your website as a free service. Don't forget that it is your command center, your nerve center. Where you are going to derive highly qualified traffic that has cost you time and money. Create a consulting website never go to market with a free website error 5 – your ideal client cannot find your website another mistake that I find in consultants who come to me with a website created is that they have not taken into account how companies are going to find it, how they are going to make an ideal client come across their website.
It is important to have defined what type of strategy you are going to develop to generate highly qualified traffic. Remember that an elite consultant only works with highly qualified traffic. Will this traffic be paid in time or money? That is, are you going to make ads in google ads, for example, or are Whatsapp Number List you going to create professional articles that are positioned in search engines through keywords? Keywords aligned with the service you offer and the urgent problem for which they are looking for you. My recommendation is that you work on several strategies, that is, paying to appear in search engines and with high-impact organic positioning in search engines, through keywords in your market niche where there is little competition and generates high-quality traffic. To do this you will have to keep in mind how to write articles that position, educate and sell your services. Articles with seo copywriting and, one of the most important things, with a website that indexes well in google. If it is not well designed, google will not pay any attention to it.
Consultants frequently write to me with very beautiful websites but with many positioning errors. In the end, my team and I have to remake them and correct all the errors that prevent them from indexing well in search engines. Be very careful with that. Remember that an elite consultant is clear about how they are going to generate highly qualified traffic to their digital assets before creating a website. Without traffic, there are no customers. Do not forget. Error 6 – you do not have a system for capturing visitor data taking into account that only a very small part of the companies that could be your ideal client will contact you when they see your website, you have to have a strategy so that those, who are not yet at the time of contact, do so. In the future. But who visits a website again once they leave it unless someone reminds them? Nobody. To solve this problem we have a strategy to capture data from potential clients to subsequently follow up through email marketing with tools such as activecampaign. A strategy where, through a lead magnet whose function is to qualify these people, you are able to capture at least the potential client's email.
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