What is the difference between marketing and branding?

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Surely, you've heard the word branding from your company's own marketing team.

Despite being complementary concepts, they act in diffe Chinese Overseas Asia Number Data rent ways and with different objectives.

However, both are necessary to improve the image that your industry wants to convey to the public. In addition to reinforcing the brand's identity within the segment in which it operates.

When thinking about both concepts, remember the responsibility of each one.

See how it works:

Marketing
Marketing has a very clear objective within an organization.

In fact, campaign strategies and marketing actions aim to attract new customers and impact the public in a positive way .

Today there is a lot of focus on digital actions, but we cannot forget commercials on television.

In this way, the work carried out by marketing personnel is directly linked to the industry's organizational chart. In which it highlights relevant actions for extremely specific results, such as sales.

Branding
Developing a business's branding is more complex, as there is no specific objective like sales in marketing.

Branding represents actions at a strategic level designed not only for the consumer, but for the entire industry, from employees to managers.



Branding aims to work and define the image that the brand has in the market . In other words, what her reputation is like with the general public.

This area is developed according to the following pillars:

Brand management;
Market knowledge through information collected;
Industry public relations;
Visual identity.
In this way, the brand can create an identity that will be the basis of its reputation. Not only perceived by potential consumers, but by the media, managers, partners and shareholders.

In recent years, the issues in which the company is involved can directly influence positively or negatively its popularity.