Because he is at the awareness

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5. Making Profiles Based Just on Stereotypes When profiling your target audience, it can be easy to rely on various forms of stereotypes. If you allow bias to enter your buyer persona profiles, you will not be creating a realistic image of who your ideal customer is. Instead, when stereotypes and personal bias enter the process, your personas will be reflecting the desires and wishes of the company. The use of real data can help reduce the risk of bias being injected into your buyer personas.

How Does a Persona Affect Your Content Production? When you have a persona and know your Cambodia WhatsApp Number Data  prospects and customers, you can understand the purchasing process. This knowledge will affect your content production because people need different types of content as they go through the stages of the customer journey. Awareness stage Think about a person who has just found your blog. To solve a problem, they probably searched a keyword on Google and found you.stage, he will need educative and more general content, which he will find in blog posts, infographics, and videos.





Evaluation stage As the prospect goes to the evaluation stage, you should offer, for example, ebooks, webinars, whitepapers, and newsletters, among others. Decision stage Finally, the person gets to the decision stage, where they need to make a decision: to buy or not. To help them make the best decision, there are some appropriate types of content, such as case studies, free trials, discount coupons, and even a chat with a consultant. You can see that the type of content depends on the customer journey stage the person is at.